Etsy Weekly Tip #10 Get Syndicated, Get Rich

OCTOBER 22, 2018 BY KELLY FITZSIMMONS
This post may contain affiliate links. Please read my disclosure for more info.

The rules of internet marketing are always changing.

Strategies that work today don't always work tomorrow.

Etsy made significant algorithm changes in 2018.

Why?

Etsy is a business. They want to continue to grow. Growth can come by adding new customers, by adding new sellers or a combination of both.

Everybody is fighting for new customers. New customers are expensive to acquire.

We believe the 2018 algorithm change was implemented to attract and give new sellers a chance.

Before 2018

The Etsy search algorithm has always been weighted to sales conversions. If your shop made lots of sales, Etsy would continue to give you lots of traffic.

This doesn't seem to be the case anymore. There are many more factors in play now. 

Let's discuss the fallout of the 2018 algorithm change.

Less Organic Traffic

2017 was our best year on Etsy, which makes sense since our shop has developed a following and we embraced paid traffic.

2018 might be our shop's worst year on Etsy. (Our own domain is doing great)

Our Etsy shop's conversions are the same, and our reviews are still excellent, so they aren't the issue. Traffic is the issue.

Fewer customers always mean fewer sales.

Pinterest

Our number strategy to generate and drive traffic to our Etsy shop has always been Pinterest. We've discussed Pinterest lots before. Let's review a less used plan but one that shouldn't be ignored.

Blogger Outreach

Bloggers continuously need content to give to their audience. As their blog grows, they generally have to produce content at a faster pace.

You need to contact all the bloggers in your niche and ask if they want to review your products. Don't solely focus on the most prominent bloggers as they can be expensive and hard to reach.

Focus on bloggers that produce great content. Even if the website is relatively new, give them a chance. Every time, you get a blogger to review your products, you're building backlinks to your Etsy shop (or website), and you're getting to introduce your products to a broader audience.

It's generally a win/win proposition. Your blog gets new exposure, the blogger receives content for their website.

Hit and Miss

This strategy is hit and miss. You will have to spend time finding the blogs to contact, send them emails and hope for a positive reply.

You might find your initial efforts to be underwhelming, but I'd advise you to dedicate a small portion of your time to blogger outreach.

Syndication

Once in a while, lightning does strike, and your shop can be rewarded.

More prominent blogs will syndicate smaller blogs articles.

What does this mean?

Take Yahoo for example. They don't write most of their articles.

They syndicate them from smaller websites, which is essentially copy pasting the article onto their site with an attribution link back to the original source.

If by chance, the blogger's article that is featuring your item gets syndicated by a more prominent website, your shop could be flooded with external traffic and great sales!

get really rich from bloggers

Etsy Tips of the Week

Each Monday, we release our Etsy tip of the week. This series aims to teach Etsy sellers on how to improve their shops and sell more items.

Get Syndicated, Get Rich - Once in a while, lightning does strike and your shop can be rewarded. Bigger blogs will syndicate smaller blogs articles. What does this mean? #blogSyndication #etsy #etsySucess Learn how to drive outside traffic to your Etsy. More traffic means more sales. #makeMoneyOnline You need to contact all the bloggers in your niche and ask if they want to review your products. Don't solely rely on Etsy to being your shop traffic!
Kelly Fitzsimmons

In 2010, Kelly left the corporate world behind, sold all his stuff and hit the road. He settled in Chiang Mai, met his super-intelligent wife, Bibi and together, they created their thriving Etsy business. To keep the creative juices following, Bibi and Kelly have started side blogging projects aimed at helping others mimic their Etsy and blogging success.

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