Top 10 Content Repurposing Strategies
Crafting original and compelling content is hard work. Doing it on a consistent basis in order to run a blog is even harder.
Sooner or later, you’ll hit a wall and be unsure of what to write. It happens to the best of us from time to time, so...
Don’t freak out.
That being said, you feel like you need to get content on your blog, so how do you deal with writer’s block like this?
If your issues stem from not knowing what to post about, a solution might be closer than you think.
Check back through your notes to see if there’s anything you can repurpose.
In simplest terms, content repurposing just means to take your old ideas whether they’re previously published works or things left over from brainstorming and work them into something new.
There are numerous ways you can do it which is what we’re going to cover today.
Here’s a simple guide on how to repurpose content to make all sorts of new posts your readers will love.
1. Reworking Old Posts
This is probably the easiest way to repurpose content since everything is already written out into an article. The only thing you have to do here is to find a way to update what you’ve done before.
When you rework an old post, think about what you can do to make it relevant to your readership once again.
Is there new information you can add to the original piece?
Are there parts you can reword or change around so things flow better?
Maybe some editing you could do to help it be more engaging?
Is there other content that you can link to?
Over time, most of us get better and better at producing content. So I'm sure if you look back at some of your blog's first posts, you'll be able to find lots of candidates for blog post makeover.
Another trick you can use to find the posts that need some help, use Google Analytics and find the blog posts with the worst exit rate.
2. Review Notes
If you keep a document or notebook full of potential ideas (you should), it’s probably filled with lots of plans that never made it to posting.
Give these notes another look and see if there’s a gem or two that never made it off the drawing board.
One great thing about this approach is that it gives you the chance to refine older ideas with your more experienced mind.
Maybe they were plans you had when you were first starting out as a blogger that never went anywhere, but now you’ve got a new angle to approach them from.
You could even combine a few ideas into a single post if you find a way to work them together well.
3. Make Screencast Videos
Videos are the perfect supplementary material for any written work. If you’ve got the equipment, the voice, and the personality for it, they’re definitely the way to go for all your future content.
This also means you’ve got an excuse to repost your older content, too, now updated with a video related to the topic of each one.
Not only do you get some much-needed experience in producing videos as you integrate this new feature into your blog, you have plenty of pre-posted ideas to tide you over as you come up with wholly new content.
4. Top 10 Lists
Everyone loves a good top 10 from time to time, including the people making them. If you’re short on ideas, this could be a way to turn points that otherwise couldn’t fill out a large article on their own into a good piece of content.
You likely have the material for a top 10 already on your blog in the form of your other posts. Taking aspects from things you published previously can give you all you need to make a good list article, especially if it leads back to some of that older content through links.
You could even do something like a top 10 best posts of the year around New Year’s Eve, both promoting your old posts while celebrating how far you and your readers have come over the last 365 days.
Similar to wholesale reposting, though, it’s probably a good idea to pace yourself when it comes to top 10s.
While they’re fun, they’re usually light on actual substance due to their nature as short lists of many different topics.
Unless you intend to transform your whole blog into a top 10 haven, save these for special occasions.
5. Write an eBook
Turning your ideas into an eBook is a great way to make use of older content. Even if much of what you publish is repurposed from posts you’ve made or ideas you scrapped, presenting it in a new form is a chance to add a new perspective and freshen things up.
This also opens you up to new readers who may not have ever heard of your blog before.
If people buy your eBook through a third party and like it, they’ll most likely search out more content from you, leading them straight back to your blog.
We create our content with the plan in place that we will repurpose the articles into eBooks. Essentially, each of our blog posts are chapters of a future book.
6. Produce Infographics
Infographics lay out the major points of a topic in an easy to understand and engaging way.
They’re also great to showcase on social media sites like Pinterest as standalone pictures with plenty of viral potential.
If you haven’t started making them yet, brush up on your photo editing skills and get to it.
(Or hire someone off Upwork)
A good infographic can both supplement a fully written post as well as stand on its own.
On the subject of repurposing, though, it’s a great excuse to revisit old topics and present them in a new way.
If a particular post did well in the past, see if you can’t break down its major elements into a colorful infographic.
You’ve already got all your major information laid out for you by your past self, so there’s little additional research you’ll need to do to make great content. It’s also a chance to touch up or add to your older content through this newer version of it.
7. Start a Podcast
The podcast boom is still chugging along, so strike while the iron is hot and start your own. If you like to talk, this is definitely the way you want to go.
Not only can a podcast help attract more people to your blog and the rest of your content, but it’s also a great way to expand on points you make in that content.
A smart move is to adjust the topic of your podcast to coincide with the posts going live on your blog at the same time. This lets you bounce information off these two spots and encourages people to engage with both for the full story.
More to the point, if you use the topic of your posts as the topic being discussed on your podcast, you’ve essentially made two things worth of content with half the effort you’d normally need.
While you obviously need to approach things differently in an auditory medium versus a written one, you’ve got all the major talking points laid out ahead of time thanks to your own article.
8. Host a Webinar
People love to interact with the things they read. If you’ve got the time and the capability for it, try setting up webinars for people to tune into at real time as you talk about different topics.
Just like an in-person seminar, a webinar gives you the chance to really delve into the topic you’re discussing in a way that a written article just can’t match.
It’s also a great way to interact with your audience, especially if you include a question and answer section at the end. Plus, once you’ve finished, you’ve got the archived footage to turn into a video you can post to your blog.
9. Write Newsletters
A newsletter is a great way to recap your recent content in a quick and informative way.
If your readers miss something during the week, sending out an email of your latest posts is a great way to encourage them to go back and see what they passed up before.
This also requires fairly little in the way of original content creation, simply recapping some of the basic points of your most recent full posts.
While it’s usually not a good substitute for a full post, the regular newsletter helps to keep your audience informed and give them a look at what’s coming, all of which urges them to keep a close eye on your blog for all the new and exciting things on the way.
10. Break Things Up
Long, eloquent, and engaging content is what you live for on your blog. When you can’t seem to meet the word count for something like this, though, see if you can find a way to produce more from less.
Simply put, try to break up some of your articles into multiple posts. For example, if you’ve been planning to write one large article with several points, try splitting it into a few different articles with each focusing on a different point from the original.
This isn’t just an easy way to repurpose content, though, as this strategy gives you the chance to explore things in more depth.
Rather than sharing the spotlight with a dozen other aspects of the article, each new article can be a deep dive into a different topic that would have been mentioned much more briefly in the piece as originally envisioned.
I've been toying around with Medium lately. I don't have any positive results I can share back right now but it's a platform that bloggers should make use of.
After one of your posts have been live for a few weeks, you can syndicate it to Medium, without worries of any penalties from Google, just make sure to use Medium's import tool.
The tool will embed a canonical URL pointing back to the original article, letting Google know that the article version on Medium is just a syndicated article, not the original.
If you ever find yourself in the situation where it’s tough to figure out what to write, don’t panic.
As you can see, there’s plenty of strategies for repurposing old content into something new and exciting.
Whether you’ve got writer’s block or just want to update your old posts, these ten content repurposing tips should have you well on your way to some great posts.